by Steve McClellan
According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
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by Richard Whitman, Columnist
Acknowledging that upwards of half -- depending upon whom you ask -- or more online ads are consumed by bots rather than living, breathing … Read the whole story
by Laurie Sullivan
Merkle will release a platform Monday at the start of Advertising Week that allows marketers to use first- and third-party data to identify and … Read the whole story
by Larissa Faw
Although many people believe they are lied to by marketers, according to stats cited at Monday's Advertising Week session "Do Brands Still Matter?" more … Read the whole story
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by Larissa Faw
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story
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by Steve McClellan
In Adland transparency is a negotiation. The goal: achieve your objectives, whether you're an advertiser, agency, media owner or ad tech platform without revealing … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission's Julie Brill is taking the online ad industry to task for failing to move forward with a universal do-not-track mechanism. Read the whole story