According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
Acknowledging that upwards of half -- depending upon whom you ask -- or more online ads are consumed by bots rather than living, breathing … Read the whole story
Merkle will release a platform Monday at the start of Advertising Week that allows marketers to use first- and third-party data to identify and … Read the whole story
Although many people believe they are lied to by marketers, according to stats cited at Monday's Advertising Week session "Do Brands Still Matter?" more … Read the whole story
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story
In Adland transparency is a negotiation. The goal: achieve your objectives, whether you're an advertiser, agency, media owner or ad tech platform without revealing … Read the whole story
- COMMENTARY
If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay … Read the whole story
- COMMENTARY
The Federal Trade Commission's Julie Brill is taking the online ad industry to task for failing to move forward with a universal do-not-track mechanism. Read the whole story
Skol Ulta makes its debut in Brazil with the tagline: "The official beer of non-official athletes." The brand targets athletic people who love to … Read the whole story
Hasan & Partners named Jonas Backstrom as managing director of the Stockholm office. Most recently, Backstrom was chief digital officer at OmnicomMediaGroup Sweden, where … Read the whole story
Olson was named the first digital agency of record for the California Lottery. David & Goliath continues to server as CA Lottery's traditional AOR. … Read the whole story
