by Wendy Davis
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story
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by Richard Whitman, Columnist
Speaking at H+K Strategies D2 Conference in London, Sir Martin Sorrell made it known he is not happy with what he sees as a … Read the whole story
by Larissa Faw
According to new research from Warc and AppNexus, which released figures during an Advertising Week session, nearly half of those responding to a survey … Read the whole story
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by Richard Whitman, Columnist
Are you interested in how your brand will fare this holiday season? Online marketing agency Wpromote is out with its 2015 Holiday Revenue Calculator. … Read the whole story
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by Gavin O'Malley
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. The announcement was made at … Read the whole story
by Wayne Friedman, Laurie Sullivan
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
by Steve McClellan
Programmatic has evolved from a mechanism for selling remnant inventory to a data-based industry focused on precision targeting, eliminating waste and measuring results. Speaking … Read the whole story
by Steve McClellan
A panel of women executives in leadership roles explored what has been achieved and the work that needs to continue at an Advertising Week … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Introducing the Advertising Week session "That's Debatable!," one of the folks leading the panel (from COG NYC), said: "It's a really exciting time in … Read the whole story