Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- … Read the whole story
Well, this is cute. Now don't get me wrong. I'm all for diversity in advertising. Except when the industry launches program after program after … Read the whole story
The shop created a line of bourbon that did so well Bacardi decided to buy it. The lessons learned from creating and marketing its … Read the whole story
Well, this is fun. We see so many breathy articles filled with endless platitudes on why you should choose a career in advertising. Well, here's a … Read the whole story
The Barbarian Group did it with a documentary-style film in which they invited a group of 8-9 year-olds to test out "an under development … Read the whole story
Retailers are obsessed with connecting with consumers online, but as the holiday season gets underway, findings from a recent study reveal a wide disconnect … Read the whole story
J. Walter Thompson has appointed Brent Choi chief creative officer, JWT New York and Canada. Choi had been the agency's top creative in Canada, … Read the whole story
In a tongue-in-cheek video that launched Oct. 1, Pfister premiered its Clarify faucet, with Xtract Filter Mode by GE. The product costs $249 retail, … Read the whole story
EVB promoted Steve Barry from group account director to managing director and Troy Burrows from creative director to executive creative director. Barry oversees the … Read the whole story
Paddy Power named Amsterdam-based WE ARE Pi as its brand agency, following a pitch handled by the AAR. First work was to leverage the … Read the whole story
