Over the last five seasons sponsorship spending on the National Basketball Association and its 30 teams is up nearly 30%, according to research from … Read the whole story
Computer maker Dell and its owners, founder Michael S. Dell, MSD Partners and Silver Lake confirmed Monday the acquisition of EMC in a deal … Read the whole story
- COMMENTARY
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
Sorrell was one of two ad holding company CEOs who made the "Harvard Business Review" Top 100 CEO list this year. Publicis Groupe CEO … Read the whole story
Developed by DDB California, the brand's new campaign coincides with October's Italian Heritage Month, as well as Bertolli's 150th anniversary this year. The centerpiece … Read the whole story
Pope Francis' recent visit to the U.S. elevated the profile of the Catholic Church and now is helping to serve as a launch pad … Read the whole story
Did you know that Toronto ad agencies are part of the reason the King West neighborhood in Toronto was named one of the 5 … Read the whole story
Mattel launched a campaign for Barbie that positions the brand as a force for girl power. In "Imagine The Possibilities," a series of young … Read the whole story
Kathryn McFarlane was elevated to creative director at Team One, leading creative on the global Haagen-Dazs account and aiding on the agency's Lexus work. … Read the whole story
Hub Strategy and Communication was named agency of record for Texture (formerly Next Issue Media), a technology company whose mobile app provides users access … Read the whole story
