S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out … Read the whole story
For more than a few years we've been hearing an endless litany of bloviated pontifications as to why ad agencies must transform themselves into … Read the whole story
Despite ongoing efforts and technology advances on mobile and search engine query results, a recent study shows that long-term loyalty and customer engagement continues … Read the whole story
That's the promise of a new campaign management platform from Chris Gomersall's Atomized, based in Atlanta. The startup platform works by transforming calendar dated … Read the whole story
A consumer who sued Campbell-Ewald for sending him an unsolicited text ad should have been forced to accept a $1,500 settlement offer, the agency … Read the whole story
The appointment signals a strategy shift for the small appliance and nutritional foods marketer. Up to now the firm primarily used infomercials to market … Read the whole story
Rodale is teaming again with branded content company Process to try to replicate the success of last year's best-selling cook book, "Thug Kitchen," with … Read the whole story
If you can't keep your shirt on in anticipation of Donny Deutsch's new sitcom "Donny!" then you're not alone. Deutsch can't keep his shirt … Read the whole story
Grab a tissue. Ads for cereal and gum will make you cry. Let's launch! Read the whole story
Havas Worldwide named Toygar Bazarkaya as chief creative officer for the Americas, charged with strengthening the agency's creative capabilities and building a community among … Read the whole story
Cub Cadet, a manufacturer of outdoor power equipment, named Colle+McVoy as its advertising agency of record, following a review. Brunner Pittsburgh previously handled the … Read the whole story