Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Read the whole story
VCCP is looking at three agencies on the East Coast and three agencies on the West Coast and hopes to have a deal in … Read the whole story
Ansira Partners is acquiring digital shop SQ1 in order to provide a fuller suite of services for clients. Transaction is valued between $50-$60 million. Read the whole story
Come Seek is the first campaign from Royal Caribbean in partnership with Mullen Lowe and Mediahub, the creative and media agencies brought on following … Read the whole story
Techo, a non-profit organization in Latin America and the Caribbean, is teaming with Bravo/Y&R to raise awareness for poverty/slum living conditions by giving Millennial … Read the whole story
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
- COMMENTARY
On the same day Gartner forecast that "by 2018, half of business ethics violations will occur through improper use of big data analytics," the … Read the whole story
The Strategic Milk Alliance, a venture representing dairy producer organizations across English-speaking Canada, launched a series of TV ads that illustrate the lifelong connection … Read the whole story
We Are Social added two senior strategy directors its New York office. Greg Eckelman joins the agency from Code and Theory, where he was … Read the whole story
JonesWorks added WTRMLN WTR, a beverage made from cold-pressed juiced watermelon and Trust Fund Beauty, a line of nail polishes, to its roster. WTRMLN … Read the whole story
