Mediapsssst
Any of you PR firms out there who think you can broaden services to include ad agency-like offerings are living in la la land, according to Sorrell. Read the whole story
The motions to dismiss the case, filed last Tuesday, come just weeks after the two defendants lost a bid to have the suit tried … Read the whole story
The company confirmed the death stating that Adamski succumbed after a brief battle with cancer. Shannon Denton, Razorfish's North American CEO, served as interim … Read the whole story
The rapper is a part of campaign ostensibly aimed at rehabilitating the reputation of the plain vanilla treat, but actually aimed at promoting an … Read the whole story
While the cost of equipment and monthly fees is still the first question on consumers' minds, cited by 43% of the respondents, that's a … Read the whole story
Adadyn has announced the launch of its self-service programmatic platform for marketers to take on programmatic without putting down minimum ad spend requirements or … Read the whole story
COMMENTARYOf all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said … Read the whole story
- COMMENTARY
I was not surprised recently when I read a MediaPost article reporting that fast-forwarding through TV ads happens way less than many people realize. … Read the whole story
One man's collectible is another kid's dinner. Kraft Macaroni & Cheese crammed a room full of "Star Wars" memorabilia in a commercial touting its … Read the whole story
FCB Chicago added Susan Treacy to its creative department as executive vice president, executive creative director. Treacy most recently worked at Leo Burnett, where … Read the whole story
Following a three-week review, Immortology was named agency of record for Greenfield Capital Partners, a private equity fund that invests in the legal cannabis … Read the whole story
