by Joe Mandese
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
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by Richard Whitman, Columnist
Agencies Deare/2 and BigEyeWish partnered to mock the ridiculousness of present-day agency models and also, that recent rant from PepsiCo President Brad Jakeman. Read the whole story
by Steve McClellan
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and … Read the whole story
by Steve McClellan
Omnicom reported a year-to-year 1.1% drop in revenue for the third quarter to $3.70 billion, which the company said was primarily due to currency … Read the whole story
by Steve McClellan
The new awards will debut at the Festival of Creativity in June of next year. In year one, the Entertainment Lion will cover all … Read the whole story
by Larissa Faw
The appointment came without a formal review. The agency was selected largely based on its experience in the watch and jewelry industries. Read the whole story
by Larissa Faw
A new campaign is designed to address to two insights uncovered by Yard's research. First, business travelers want to look fresh when they step … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
The goal must be to increase levels of understanding between parties and provide new momentum on all sides to raise standards of media governance … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As billions of things become internet connected, brands will be faced with where and how their products fit in the world of the Internet … Read the whole story