The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
Agencies Deare/2 and BigEyeWish partnered to mock the ridiculousness of present-day agency models and also, that recent rant from PepsiCo President Brad Jakeman. Read the whole story
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and … Read the whole story
Omnicom reported a year-to-year 1.1% drop in revenue for the third quarter to $3.70 billion, which the company said was primarily due to currency … Read the whole story
The new awards will debut at the Festival of Creativity in June of next year. In year one, the Entertainment Lion will cover all … Read the whole story
The appointment came without a formal review. The agency was selected largely based on its experience in the watch and jewelry industries. Read the whole story
A new campaign is designed to address to two insights uncovered by Yard's research. First, business travelers want to look fresh when they step … Read the whole story
- COMMENTARY
The goal must be to increase levels of understanding between parties and provide new momentum on all sides to raise standards of media governance … Read the whole story
COMMENTARYAs billions of things become internet connected, brands will be faced with where and how their products fit in the world of the Internet … Read the whole story
Halloween ads. A ton of "Star Wars" memorabilia in Kraft Mac & Cheese ad. Let's launch! Read the whole story
Commonwealth//McCann tapped Ash Farr as executive vice president, global director of strategy and research, charged with leading global strategy for the General Motors Chevrolet … Read the whole story
Triton, a men's jewelry brand and division of Frederick Goldman, tapped KenWerks as its marketing and public relations agency of record. The agency will … Read the whole story
