by Larissa Faw
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
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by Richard Whitman, Columnist
In an earnings call earlier this week, WPP CEO Martin Sorrell downplayed the furor over ad blocking and attempted to institute some calm to … Read the whole story
by Steve McClellan
The amusement park company spent nearly $38 million on ads last year, according to Kantar Media. BPN, the IPG Mediabrands unit had previously served … Read the whole story
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by Richard Whitman, Columnist
At a recent PR Summit in Miami, CP+B Founder Chuck Porter put up a dramatic slide, and on that slide was the phrase "The … Read the whole story
by Joe Mandese
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will … Read the whole story
by Larissa Faw
Fox took some heat for a four-minute blackout during the fourth inning that was attributed to a failure of power generators. Google Fiber felt … Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell usually has a lot to say on any number of topics, but is mute in the pre-roll ad. Instead he … Read the whole story
by Larissa Faw
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans to submit their unique dish to jarlsberg.com/sandwich where the top nine suggestions will … Read the whole story
COMMENTARY
by James DeJulio, Op-Ed Contributor
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story