The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
In an earnings call earlier this week, WPP CEO Martin Sorrell downplayed the furor over ad blocking and attempted to institute some calm to … Read the whole story
The amusement park company spent nearly $38 million on ads last year, according to Kantar Media. BPN, the IPG Mediabrands unit had previously served … Read the whole story
At a recent PR Summit in Miami, CP+B Founder Chuck Porter put up a dramatic slide, and on that slide was the phrase "The … Read the whole story
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will … Read the whole story
Fox took some heat for a four-minute blackout during the fourth inning that was attributed to a failure of power generators. Google Fiber felt … Read the whole story
WPP CEO Martin Sorrell usually has a lot to say on any number of topics, but is mute in the pre-roll ad. Instead he … Read the whole story
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans to submit their unique dish to jarlsberg.com/sandwich where the top nine suggestions will … Read the whole story
- COMMENTARY
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
To celebrate el Dia de los Muertos (Day of the Dead), the San Antonio Convention & Visitors Bureau launched "Muertogram," a desktop and mobile … Read the whole story
Winston Thomas was promoted to senior vice president, global executive creative director of R/GA. He will help develop product and services opportunities and provide … Read the whole story
VOGO, a mobile video technology company that offers a live-media experience for in-venue spectators, tapped Wall Street Communications as content marketing agency of record … Read the whole story
