Mediapsssst
In an earnings call earlier this week, WPP CEO Martin Sorrell downplayed the furor over ad blocking and attempted to institute some calm to the marketplace. Read the whole story
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
The amusement park company spent nearly $38 million on ads last year, according to Kantar Media. BPN, the IPG Mediabrands unit had previously served … Read the whole story
Interpublic's Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will … Read the whole story
Fox took some heat for a four-minute blackout during the fourth inning that was attributed to a failure of power generators. Google Fiber felt … Read the whole story
WPP CEO Martin Sorrell usually has a lot to say on any number of topics, but is mute in the pre-roll ad. Instead he … Read the whole story
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans to submit their unique dish to jarlsberg.com/sandwich where the top nine suggestions will … Read the whole story
- COMMENTARY
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
To celebrate el Dia de los Muertos (Day of the Dead), the San Antonio Convention & Visitors Bureau launched "Muertogram," a desktop and mobile … Read the whole story
Winston Thomas was promoted to senior vice president, global executive creative director of R/GA. He will help develop product and services opportunities and provide … Read the whole story
VOGO, a mobile video technology company that offers a live-media experience for in-venue spectators, tapped Wall Street Communications as content marketing agency of record … Read the whole story
