by Steve McClellan
Fleischer joins OMD following six years at Kraft where she rose to Senior Director, Data + Content +Media, overseeing Kraft's Customer Relationship Management organization, … Read the whole story
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by Richard Whitman, Columnist
Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion … Read the whole story
by Karl Greenberg
Cadillac is taking the fashion connection pretty literally. The brand partnered with Gilt around a curated Cadillac Capsule Collection, styled by designer and fashion … Read the whole story
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by Richard Whitman, Columnist
Saatchi & Saatchi is happy this week. The agency has won 8 Gold Statues, 4 Silver and 13 Bronze statues at the 30th Annual … Read the whole story
by Steve McClellan
In addition to sports, the New York-based experiential agency Engine shop creates marketing programs across entertainment, fashion and lifestyle sectors. Current management, led by … Read the whole story
by Larissa Faw
Saatchi developed TV and digital spots for the big box chain's "Greenlight A Vet" campaign while ASO worked with one of the non-profits participating … Read the whole story
by Larissa Faw
StrawberryFrog is attempting to lure residents for a new urban residential development with an ad campaign called, "Welcome Home Happiness." The new campaign presents … Read the whole story
COMMENTARY
by Ray Kingman, Op-Ed Contributor
Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I think I'm missing part of my brain. You know how I know this? Because I winterized my RV. Correction: I tried to winterize … Read the whole story