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by Richard Whitman, Columnist
Ever since Snapchat launched its ad program and priced it at approximately $500,000 per ad, agencies have been skittish about making a commitment to … Read the whole story
by Steve McClellan
Grupo ABC's group of agencies includes public relations, CRM, digital, promotion and events. Brazilian advertising leaders Nizan Guanaes and Guga Valente, who will continue … Read the whole story
by Steve McClellan
In recent years the brand has not had an AOR, instead assigning projects to various agencies. Spalding wants to establish a global messaging platform … Read the whole story
by Larissa Faw
The agency, part of Interpublic's Hill Holliday, is promoting Joe Saracino from chief client officer to President effective January 1, 2016. Read the whole story
by Larissa Faw
The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by … Read the whole story
by Joe Mandese
The average price of a national TV ad inched up in September, but the gains appear to be coming mostly from rising demand for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I realize the headline for this article is not proper English. But I decided on it because Pepsi made headlines last week by announcing … Read the whole story