Interpublic's McCann has been named lead creative agency after a review and Omnicom's PHD has been appointed lead media agency. The Casino company, which … Read the whole story
"Millennials think news is free and ads are annoying. They need to understand that journalists need to get paid," said Michel de Rijk, APAC … Read the whole story
COMMENTARYIt seems that retailers not only got an early start with holiday sales and promotions this year through paid search and shopping ads, but … Read the whole story
Direct-to-consumer advertising for prescription drugs is back in the spotlight again following the American Medical Association's recommendation that such ads be banned. The AMA's … Read the whole story
LatinWorks has appointed 12-year veteran Christy Kranik to the role of executive vice president and general manager. In addition, Gabriel Garcia -- who joined … Read the whole story
- COMMENTARY
You cannot have a quality user experience and an advertising model in the same universe. The restrictions imposed to ensure a pleasant user experience … Read the whole story
The campaign, which launched earlier this month for the brand's line of consumer espresso makers, is designed to debunk the widely held belief by … Read the whole story
The agency has developed a two-pronged awareness campaign for photo-sharing app Lifecake, acquired by Canon Europe as part of its effort to keep up … Read the whole story
That's according to a GroupM forecast, which predicts 7% growth in ad expenditures in the UK market next year. It would be the fifth … Read the whole story
Don't you hate it when your darn headphone cords get all tangled up and make you fall off your hoverboard? Yeah, most people feel … Read the whole story
As a clementine fan, I can see this must have been one fun campaign. Clementeenies, a new brand of clementines, is launching in the … Read the whole story
Butler, Shine, Stern & Partners (BSSP) hired Jackie Coffey as director of performance Mmrketing, a new position. Most recently, she was associate director of … Read the whole story
Cibo was named brand experience agency of record for Income&, a financial technology company focused on redefining the fixed-income marketplace. Cibo is also an … Read the whole story
