by Steve McClellan
UM veteran David Cohen has been named president of the IPG Mediabrands intelligence and investment unit. Dani Benowitz is also shifting from UM to … Read the whole story
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by Richard Whitman, Columnist
There isn't anything everyone in the ad business loves more than awards and Top X Ads From X lists, right? Well, here's another list … Read the whole story
by Joe Mandese
In a move that signals a potential shift in the way the ad industry thinks about its most fundamental principles of media planning -- … Read the whole story
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by Richard Whitman, Columnist
Boston-based Allen & Gerritsen is joining the #Giving Tuesday effort by completely changing its Web site to Action & Goodness and has chosen to highlight some … Read the whole story
by Larissa Faw
The group's annual 24-hour climate-focused telethon was interrupted this year by the tragic events in Paris. But the organization, founded by Al Gore and … Read the whole story
by Steve McClellan
The WPP agency has been appointed lead creative agency for Puma subsidiary Cobra Puma Golf. JWT has handled lead creative duties for parent company … Read the whole story
by Larissa Faw
To demonstrate the full potential and scale of the company's new Studio platform, Fathead teamed with Fallon Worldwide to create a large-scale public installation … Read the whole story
by Larissa Faw
As part of the deal, Burn will become part of HZDG and its operations will be integrated with the agency. As a unit within … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Marketers don't want their brand to be the first that comes to mind when consumers think of "those companies that follow me around the … Read the whole story