Mad Blog
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"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already kicked up much social media fuss. Read the whole story
by Steve McClellan
Phillips declined to comment on the departure. He was a founding partner at San Diego-based Digitaria, one of the core shops around which Mirum … Read the whole story
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by Richard Whitman, Columnist
A while ago, Cleveland-based agency Brokaw put a Cleveland Browns t-shirt in the window of its downtown office with the names of every Browns … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Pepsi's decision to ditch its marketing procurement teams won't be the start of a trend among those companies that are able to make internal … Read the whole story
by Wayne Friedman
Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many … Read the whole story
by Steve McClellan
A new report from McCann finds that many upscale brands are trying to find their way in an increasingly mass-market high-tech world. Also, affluent … Read the whole story
by Steve McClellan
The appointment came after the agency helped drive a major rebranding effort for the healthcare solutions provider, previously known as Physcian's Interactive. The rebranding … Read the whole story
by Larissa Faw
The chocolate brand has launched its "Christmas Express" campaign to reinforce the idea that the only chocolate families should think of during the Christmas … Read the whole story
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by Amy Corr
Ty Inc, maker of Beanie Babies, launched its first TV spot on Black Friday to promote "Peek-A-Boos," plush animals that hold a tween's mobile … Read the whole story
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by Amy Corr
Erwin Penland promoted Joe Saracino to president, succeeding founder Joe Erwin. He will move from his role of chief client officer January 1, 2016. … Read the whole story
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by Amy Corr
Archer Malmo was named the agency of record for StollerUSA, manufacturers of agricultural products to help growers increase crop yield and quality. The agency … Read the whole story