The agency has won several new accounts as well. The assignment for Boston Beer was an important one for the agency. The beverage company, … Read the whole story
Because it's the week between Christmas and New Year's, we end up with stories about people who don't like to see ads with clowns … Read the whole story
With a final burst of spending enthusiasm, it looks like American consumers may have given retailers happier holidays than they had expected. MasterCard SpendingPulse … Read the whole story
Dentsu Ventures has made an investment in a San Diego startup called Cue, a consumer device into which diagnostic cartridges are inserted to provide … Read the whole story
Texture rebranded in the fall and now its agency Hub Strategy and Communications has created a campaign for the app called "Binge Reading" that … Read the whole story
Organic Valley and Big Spaceship are reviving the Butter Season campaign from last year with a new twist. Last year's effort, which also ran … Read the whole story
- COMMENTARY
It has been quite a year for our industry. We saw an unprecedented number of big account pitches, which turned out to be more … Read the whole story
Those in the mood for love and in New York until Jan. 3, had the chance to check out a giant mistletoe erected by … Read the whole story
McCann HumanCare, the consumer health and wellness unit of McCann Health and McCann Worldgroup, named Frank Mazzola as executive vice president, group creative director. … Read the whole story
RaceTrac, a convenience store chain in the South, named Resource/Ammirati as its lead creative agency, following a review. The agency will be responsible for … Read the whole story
