MAD Agency Daily
Wednesday, December 30, 2015
  • Mechanica's Project For Boston Beer Company

    The agency has won several new accounts as well. The assignment for Boston Beer was an important one for the agency. The beverage company, … Read the whole story

  • Holiday Sales Stronger Than Expected?

    With a final burst of spending enthusiasm, it looks like American consumers may have given retailers happier holidays than they had expected. MasterCard SpendingPulse … Read the whole story

  • You're Inflamed, Have A Green Smoothie

    Dentsu Ventures has made an investment in a San Diego startup called Cue, a consumer device into which diagnostic cartridges are inserted to provide … Read the whole story

  • Campaign Portrays Texture As The App For Binge Readers

    Texture rebranded in the fall and now its agency Hub Strategy and Communications has created a campaign for the app called "Binge Reading" that … Read the whole story

  • Organic Valley And The Messy Side Of Holiday Baking

    Organic Valley and Big Spaceship are reviving the Butter Season campaign from last year with a new twist. Last year's effort, which also ran … Read the whole story

  • My Year-End Performance Evaluation

    It has been quite a year for our industry. We saw an unprecedented number of big account pitches, which turned out to be more … Read the whole story