MediaPost Agency Daily
Wednesday, January 6, 2016
  • GroupM And Fullscreen Forge Influencer Marketing Partnership
    by Steve McClellan

    The partnership is designed to help WPP and GroupM clients utilize Fullscreen's vast network of content creators on YouTube and other platforms and related … Read the whole story

  • Jon Stimmel Named UM Chief Investment Officer
    by Steve McClellan

    Stimmel succeeds David Cohen, who last month was promoted to president of sibling firm Magna Global U.S. Stimmel will oversee the agency's approach to … Read the whole story

  • Mark Penn's Stagwell Group Buys Majority Of Code And Theory
    by Steve McClellan

    The purchase is Stagwell's third acquisition in the marketing services industry, joining strategic communications firm SKDKnickerbocker and entertainment research firm National Research Group (NRG), … Read the whole story

  • Eleven Lands Citrix Spinoff GoTo
    by Larissa Faw

    The San Francisco-based agency won the account following a competitive review. The GoTo division, which is in the process of being spun off into … Read the whole story

  • Celebs Help Promote Voya Financial In New Ads
    by Larissa Faw

    'Mom' star Allison Janney and 'Modern Family' regular Jesse Tyler Ferguson appear in a new series of 30- and 15-second TV spots to underscore … Read the whole story

  • COMMENTARY
    A New Approach To Media Buying
    by Brian Danzis, Op-Ed Contributor

    As the needs for simplicity, greater transparency and performance grow, I think we need to build a new category of customers now more correctly … Read the whole story

  • MEDIApsssst
    BT Media Hires Former Y&R Exec to Head Marketing
    by Richard Whitman, Columnist

    Daniel Goodman will be based out of IBT Media's New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan. Read the whole story