by Steve McClellan
A group of Interpublic shops, led by McCann London, have been tasked with boosting the Wimbledon brand in multiple markets. The Wimbledon championship tournament … Read the whole story
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by Richard Whitman, Columnist
Trusted Media Brands has released findings from a recent survey, conducted in December 2015 among 283 U.S media decision makers, on mobile advertising formats. Read the whole story
by Steve McClellan
SCC said it would deploy a proprietary brand planning process to set the strategic foundation for work on the account. That work is part … Read the whole story
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by Richard Whitman, Columnist
Stagwell Group, an investment group founded by former WPP and Microsoft exec Mark Penn has acquired a majority stake in New York-based digital agency … Read the whole story
by Larissa Faw
Dentsu Aegis Network is acquiring full-service shop Grip Limited. Founded in 2002, the Toronto-based agency specializes in creative, digital, and branded content. The agency … Read the whole story
by Laurie Sullivan
Nearly 70% of consumers go to recommendation engines, Web sites, and social sites to complain about poor customer service. How do customers complain about … Read the whole story
by Larissa Faw
Developed by the Try Advertising Agency, the goal of the effort is to present the school's location in Oslo, Norway, as a city where … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I just read a really great article from Jim Spanfeller, chairman emeritus of the Interactive Advertising Bureau and CEO of Spanfeller Media Group, that … Read the whole story