by Larissa Faw
At least one health care company believes cutting back mobile usage will improve your health -- and has launched an integrated advertising and PR … Read the whole story
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by Richard Whitman, Columnist
Back in early November 2015, the Screen Actors Guild took to Twitter and wrote a blog post taking Droga5 to task for working with … Read the whole story
by Steve McClellan
Some existing Lions are being reorganized. The Press Lions are being rebranded the Print & Publishing Lions, while Lions for Digital Craft are being … Read the whole story
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by Laurie Sullivan
Marketers in the U.S. will spend more on display than search advertising in 2016, according to numbers released by eMarketer Monday. This year, spending … Read the whole story
by Steve McClellan
WPP is backing an investment fund-Courtside Ventures-that will help finance tech and media startups with a focus on sports. The lead investor in the … Read the whole story
by Wayne Friedman
With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit … Read the whole story
by Larissa Faw
Dairy giant Valio had signed heavy metal rock legend Lemmy Kilmister to appear in new ads. But Kilmister tragically died after shooting a commercial … Read the whole story
COMMENTARY
by Morten Pedersen
2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the … Read the whole story