by Larissa Faw
Arnold Worldwide was named lead agency for brand strategy and creative duties for Angie's List. Incumbent was Bradley and Montgomery. Read the whole story
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by Richard Whitman, Columnist
This, of course, flies in the face of practically every other prognosticator, many of whom have placed all eggs in the online basket. Read the whole story
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by Wayne Friedman
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story
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by Richard Whitman, Columnist
TBWA\Chiat\Day New York has announced several creative hires at the agency, the first appointments under the leadership of new Chief Creative Officer Chris Garbutt. … Read the whole story
by Felicia Greiff
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story
by Larissa Faw
Butler, Shine, Stern & Partners has bought creative boutique Union Made Creative and brought its founder Keith Cartwright on board. The move adds a … Read the whole story
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by Larissa Faw
Unilever's Vaseline brand and its agency BBH New York are expanding the Vaseline Healing Project to raise awareness about the need for more medical … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story