First, the WPP shop won media AOR duties for ecommerce startup Jet.com. Now it has been retained by household and personal care company Church … Read the whole story
Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story
- COMMENTARY
While change is happening, as an industry we keep looking for a shoe to drop, but it's not the precipitous fall off the cliff … Read the whole story
Creativity and "big ideas" are not enough to win and keep client business. There is a reason why CRM budgets are multiplying exponentially, said … Read the whole story
Seattle-based Possible has purchased Munich-based Conrad Caine (to be rebranded Possible) which has a staff of 140 in offices in Germany, Brazil and Buenos … Read the whole story
At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael … Read the whole story
JWT Atlanta will lead creative strategy and execution of the United Service Organizations' brand advertising campaign, including repositioning in conjunction with its 75th anniversary, … Read the whole story
Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strategy Collective, thinks so. Better to measure everything and become your client's "Agency … Read the whole story
Despite a firestorm of critique, including a tweet from Cindy Gallop the agency defended the spectacle. Read the whole story
Well-known Montreal-based ad agency Sid Lee has agreed to be acquired by Tokyo-based holding company Hakuhodo DY Holdings. Terms, as always, were not disclosed. … Read the whole story
LA-based 72andSunny, which currently has 13,000 square feet of office space at 30 Cooper Square near Union Square in New York, is taking 50,000 … Read the whole story
