by Steve McClellan
First, the WPP shop won media AOR duties for ecommerce startup Jet.com. Now it has been retained by household and personal care company Church … Read the whole story
by Larissa Faw
Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story
COMMENTARY
by David Kang
While change is happening, as an industry we keep looking for a shoe to drop, but it's not the precipitous fall off the cliff … Read the whole story
by Steve Smith
Creativity and "big ideas" are not enough to win and keep client business. There is a reason why CRM budgets are multiplying exponentially, said … Read the whole story
by Steve McClellan
Seattle-based Possible has purchased Munich-based Conrad Caine (to be rebranded Possible) which has a staff of 140 in offices in Germany, Brazil and Buenos … Read the whole story
by Steve Smith
At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael … Read the whole story
by Steve McClellan
JWT Atlanta will lead creative strategy and execution of the United Service Organizations' brand advertising campaign, including repositioning in conjunction with its 75th anniversary, … Read the whole story
by Steve Smith
Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strategy Collective, thinks so. Better to measure everything and become your client's "Agency … Read the whole story
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by Richard Whitman, Columnist
Despite a firestorm of critique, including a tweet from Cindy Gallop the agency defended the spectacle. Read the whole story
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by Richard Whitman, Columnist
Well-known Montreal-based ad agency Sid Lee has agreed to be acquired by Tokyo-based holding company Hakuhodo DY Holdings. Terms, as always, were not disclosed. … Read the whole story
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by Richard Whitman, Columnist
LA-based 72andSunny, which currently has 13,000 square feet of office space at 30 Cooper Square near Union Square in New York, is taking 50,000 … Read the whole story