First, the WPP shop won media AOR duties for ecommerce startup Jet.com. Now it has been retained by household and personal care company Church … Read the whole story

Those are just some of the developing trends chronicled in Mindshare's latest "Culture Vulture" report, examining cultural and behavioral trends and insights to help … Read the whole story

Creativity and "big ideas" are not enough to win and keep client business. There is a reason why CRM budgets are multiplying exponentially, said … Read the whole story

Seattle-based Possible has purchased Munich-based Conrad Caine (to be rebranded Possible) which has a staff of 140 in offices in Germany, Brazil and Buenos … Read the whole story

At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael … Read the whole story

JWT Atlanta will lead creative strategy and execution of the United Service Organizations' brand advertising campaign, including repositioning in conjunction with its 75th anniversary, … Read the whole story

Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strategy Collective, thinks so. Better to measure everything and become your client's "Agency … Read the whole story