MAD Agency Daily
Tuesday, January 26, 2016
  • Horizon Partners With Supermodel Frederique Van Der Wal

    Horizon Media has invested in Frederique's Choice, with a stake in in the company and leads media services for the brand. The agency facilitated … Read the whole story

  • Havas: Consumers Demand Corporate Social Responsibility

    The agency has issued a study based on surveys of more than 10,000 consumers in 28 markets, which examines 10 trends reshaping the business … Read the whole story

  • MullenLowe's Inky New Brand Identity

    The Group has just launched a new brand identity with four main units: MullenLowe, the main advertising agency; digital network MullenLowe Profero, media buyer … Read the whole story

  • Study Looks At 'Best' Countries

    A new study from WPP's BAV Consulting, U.S. News & World Report and the Wharton School of the University of Pennsylvania evaluates countries based … Read the whole story

  • Your Client Problems Start With You

    The primary mediating characteristic of buyer-seller relationships is how risk is handled. Handle it well and your relationship will be a long one; handle … Read the whole story