by Steve McClellan
The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story
by Steve McClellan
Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded … Read the whole story
by Jess Nelson, Laurie Sullivan
IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The nearly … Read the whole story
by Larissa Faw
The founding members of Sandbox are GA Communication Group, with offices in Chicago and Los Angeles; McCormick Company, with offices in Kansas City, Indianapolis … Read the whole story
by Amy Corr
Death Wish Coffee Company, a New York-based company, won a 30-second Super Bowl spot created by Intuit's agency, RPA. Read the whole story
by Steve McClellan
Remling's new role, the agency said, will hold her accountable for Essence's employment brand; external talent pipelining and sourcing; and further bolstering the agency's … Read the whole story
by Larissa Faw
The "Push button. Get mortgage campaign" includes a 60-second spot that informs viewers how much homeownership and saving money affects the American economy. There's … Read the whole story
by Larissa Faw
The ad, developed with agency Modus Direct, will run in select local markets during the game including Chicago, Boston, Tampa, and Salt Lake City. Read the whole story
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by Richard Whitman, Columnist
IBM, that old school, not-so-cool, computing juggernaut that once ruled the technology landscape, is upping its digital game of late. Read the whole story
COMMENTARY
by Justin Choi
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of … Read the whole story