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by Richard Whitman, Columnist
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National … Read the whole story
by Steve McClellan
The selection comes as the 40-year-old baked goods and cookie dough maker is rolling out a major expansion of its own retail products. There … Read the whole story
by Larissa Faw
With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story
by Larissa Faw
This account switch comes as Pet Supplies Plus seeks to expand its national footprint. The pet store chain sells pet food, pet products, grooming … Read the whole story
by Steve McClellan
Sponsored by GE the new award will recognize the best collaboration between an artist or filmmaker and a brand. Eligible projects include scripted and … Read the whole story
by Larissa Faw
Developed by agency Fallon, the "Food Made From Food" campaign features a 60-spot that includes a remake of the song "Little Boxes," the theme … Read the whole story
by Amy Corr
Created by Wieden+Kennedy, the Super Bowl teaser ad drops Lipton for a more "regal" spokesperson, although the octogenarian wears a handmade TurboTax sweater and … Read the whole story
by Amy Corr
Christopher Walken resides in a man's walk-in closet in Kia's Super Bowl ad created by David&Goliath. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story