MAD Agency Daily
Wednesday, February 17, 2016
  • Walmart And MediaVest Part Ways After Nine Years

    Walmart did not specify why it was terminating the agency, but in a statement said it was "taking a different direction and looking for … Read the whole story

  • Management Shakeup At FCB's NY Office

    Lee Garfinkel, CEO since 2014, is departing to focus on new pursuits. IPG Karyn Rockwell will succeed him as CEO. The office, which had … Read the whole story

  • Deutsch Cooks Up Foster Farms Business

    The account will be led from the agency's Los Angeles office. The first project is to develop an integrated campaign for client's fresh chicken … Read the whole story

  • MeringCarson Touts 'Mana' For Tahiti

    The "Embraced by Mana" tagline is designed to reset consumer perceptions of the destination: reinforcing the iconic beauty and privacy that is core to … Read the whole story

  • Gyro Hires Former British Minister To Head Agency's Sustainability Practice

    Ad shop gyro has appointed former British Minister Gregory Barker to lead the agency's new global focus on sustainability. Barker, a British Lord, is … Read the whole story

  • Is Amazon Creating A Personalized Store?

    There was a brief Amazon-related flurry of speculation last week. Apparently, according to a podcast posted by Wharton School of Business, Amazon is planning … Read the whole story

  • A Valentine To The Agency Business

    I need to talk to you about your affair. It's turned into an obsession, really, and, frankly, you are starting to look foolish. On … Read the whole story