Mediapsssst
Social media spending is expected to increase to 20.9% of marketing budgets in five years. But currently just 11.5% of marketers can prove positive ROI on their social efforts. Read the whole story
The promotion makes Houston the number two executive at Grey, and sources say he's a front-runner to succeed Global CEO James Heekin someday while … Read the whole story
The new campaign will feature UGG brand endorser and star NFL quarterback Tom Brady of the New England Patriots. The San Francisco-based agency said … Read the whole story
The Art Institute of Chicago and Airbnb have teamed up to build a replica of Van Gogh's famous "Bedroom in Arles" painting. And they … Read the whole story
In the latest in its "You're Not You When You're Hungry" campaign, Snickers' ads for this year's "Sports Illustrated" swimsuit issue are spoofing the … Read the whole story
- COMMENTARY
How can we find a more harmonious way to bring advertising back to a state of approval, or even enjoyment, for the general consumer? Read the whole story
BRICK CrossFit launched an interesting campaign to track the progress of its new clients. The campaign is a progressive 5-month fitness plan that uses … Read the whole story
Deutsch named Trevor O'Brien as Partner, chief technology officer in New York, and promoted Pam Scheideler to partner, chief digital officer in LA. O'Brien … Read the whole story
Deutsch was named agency of record for Foster Farms. Most recently, Deutsch's digital and design team re-launched the company's website. The account will be … Read the whole story
