The activist investor reduced its stake in the company making an estimated $15.7 million in profit on the sale. It still owns 4.8% of … Read the whole story
In reaction to Kanye West's recent antics, Alma DDB Copywriter Gabriel Ferrer has launched HelpKenyaNotKanye, an effort to transform Kanye's idiocy to a worthwhile … Read the whole story
Clarins initially turned to its media agency to research effective strategies in order to promote the beauty brand's creams among women ages 28-39, the … Read the whole story
JetBlue ran a social experiment on one of its flights and turned it into a campaign with help from its agency MullenLowe, part of … Read the whole story
Following normal seasonal patterns, demand for advertising inventory crashed in January following one of the strongest Decembers ever recorded, but on a January-to-January basis, … Read the whole story
Gaming connected consoles will still command the most users -- 54.3 million, according to eMarketer, a 5.1% improvement from a year ago. Google Chromecast, … Read the whole story
- COMMENTARY
No worries, today's column is not about anything naked, Disney or princesses. But it is true that marketers both directly and indirectly keep this … Read the whole story
Captain Obvious, the brand ambassador for Hotels.com, announced his intentions of running for U.S. president by running across the country. A TV ad launched … Read the whole story
Ogilvy & Mather London (O&M London) named Mick Mahoney as chief creative officer to lead the agency's creative output across its client portfolio in … Read the whole story
Minneapolis-based agency, Yamamoto, added four national accounts to its client roster. The agency was first awarded YP.com, Vuzix, a Rochester, NY-based supplier of Video … Read the whole story
