MAD Agency Daily
Tuesday, February 23, 2016
  • Elliott Management Makes Profit On Sale Of IPG Stock

    The activist investor reduced its stake in the company making an estimated $15.7 million in profit on the sale. It still owns 4.8% of … Read the whole story

  • Clarins Turns To Maxus For Beauty Campaign

    Clarins initially turned to its media agency to research effective strategies in order to promote the beauty brand's creams among women ages 28-39, the … Read the whole story

  • Jet Blue: Consensus Builder

    JetBlue ran a social experiment on one of its flights and turned it into a campaign with help from its agency MullenLowe, part of … Read the whole story

  • Market Volume Crashes In January, Posts Strongest Start Of A New Year Ever

    Following normal seasonal patterns, demand for advertising inventory crashed in January following one of the strongest Decembers ever recorded, but on a January-to-January basis, … Read the whole story

  • Connected TV To Grow 17%, Chromecast Has Big Plans For 2016

    Gaming connected consoles will still command the most users -- 54.3 million, according to eMarketer, a 5.1% improvement from a year ago. Google Chromecast, … Read the whole story

  • CMOs Want To Know: Which Naked Disney Princess Are You?

    No worries, today's column is not about anything naked, Disney or princesses. But it is true that marketers both directly and indirectly keep this … Read the whole story