by Steve McClellan
GroupM Veteran Ernie Simon is replacing Colin Kinsella as CEO Mindshare North America. Adam Gerbert is stepping up to U.S. CEO from his previous … Read the whole story
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by Richard Whitman, Columnist
Tony Labriola, SVP, group account director, food & health at MullenLowe US, will take on nutrition and health bloggers in an effort to separate … Read the whole story
by Steve McClellan
The Omnicom shop has been awarded media planning and buying duties for the company's North American Music division, one of two assignments that were … Read the whole story
by Wayne Friedman
Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast … Read the whole story
by Larissa Faw
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that it claims can tie social media interactions directly to out-of-home media spend. And … Read the whole story
by Larissa Faw
The founders are Mark Alfieri and Pat Patregnani and their new female-focused enterprise will have three divisions including, an agency, a content channel and … Read the whole story
by Larissa Faw
Polish vodka brand Wyborowa Wodka (Wybo) is teaming with Swedish-based agency Perfect Fools to introduce a new global campaign backed by celebrity vlogger and … Read the whole story
COMMENTARY
by Melanie Nayer, Op-Ed Contributor
Brands can now better understand sentiment in real time, giving them a post-level gauge to better inform them how consumers are reacting to what … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's 2026. I wake up at 5 a.m. to the gentle pulse of my Apple Watch, unfold my iPaper (the bendable, ultra-thin iPad generation … Read the whole story