Mediapsssst
Tony Labriola, SVP, group account director, food & health at MullenLowe US, will take on nutrition and health bloggers in an effort to separate the myths from realities. Read the whole story
GroupM Veteran Ernie Simon is replacing Colin Kinsella as CEO Mindshare North America. Adam Gerbert is stepping up to U.S. CEO from his previous … Read the whole story
The Omnicom shop has been awarded media planning and buying duties for the company's North American Music division, one of two assignments that were … Read the whole story
Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast … Read the whole story
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that it claims can tie social media interactions directly to out-of-home media spend. And … Read the whole story
The founders are Mark Alfieri and Pat Patregnani and their new female-focused enterprise will have three divisions including, an agency, a content channel and … Read the whole story
Polish vodka brand Wyborowa Wodka (Wybo) is teaming with Swedish-based agency Perfect Fools to introduce a new global campaign backed by celebrity vlogger and … Read the whole story
COMMENTARYBrands can now better understand sentiment in real time, giving them a post-level gauge to better inform them how consumers are reacting to what … Read the whole story
- COMMENTARY
It's 2026. I wake up at 5 a.m. to the gentle pulse of my Apple Watch, unfold my iPaper (the bendable, ultra-thin iPad generation … Read the whole story
Santa Margherita Wines launched "For Who You Are," a TV spot that follows the life of a young woman and a bottle of wine … Read the whole story
Droga5 New York hired Annette Berry as group design director, tasked with working on the Chase business, reporting to Rob Trostle, executive design director. … Read the whole story
eMerge Americas, a B2B technology conference that brings together technology companies with business and government leaders from North America, Latin America and Europe, named … Read the whole story
