GroupM Veteran Ernie Simon is replacing Colin Kinsella as CEO Mindshare North America. Adam Gerbert is stepping up to U.S. CEO from his previous … Read the whole story
Tony Labriola, SVP, group account director, food & health at MullenLowe US, will take on nutrition and health bloggers in an effort to separate … Read the whole story
The Omnicom shop has been awarded media planning and buying duties for the company's North American Music division, one of two assignments that were … Read the whole story
Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast … Read the whole story
Working with Fuel Intelligence, Kinetic Worldwide has launched a platform that it claims can tie social media interactions directly to out-of-home media spend. And … Read the whole story
The founders are Mark Alfieri and Pat Patregnani and their new female-focused enterprise will have three divisions including, an agency, a content channel and … Read the whole story
Polish vodka brand Wyborowa Wodka (Wybo) is teaming with Swedish-based agency Perfect Fools to introduce a new global campaign backed by celebrity vlogger and … Read the whole story
COMMENTARYBrands can now better understand sentiment in real time, giving them a post-level gauge to better inform them how consumers are reacting to what … Read the whole story
- COMMENTARY
It's 2026. I wake up at 5 a.m. to the gentle pulse of my Apple Watch, unfold my iPaper (the bendable, ultra-thin iPad generation … Read the whole story
Santa Margherita Wines launched "For Who You Are," a TV spot that follows the life of a young woman and a bottle of wine … Read the whole story
Droga5 New York hired Annette Berry as group design director, tasked with working on the Chase business, reporting to Rob Trostle, executive design director. … Read the whole story
eMerge Americas, a B2B technology conference that brings together technology companies with business and government leaders from North America, Latin America and Europe, named … Read the whole story
