MAD Agency Daily
Friday, February 26, 2016
  • IDComms Conducting Transparency Survey

    The survey quizzes participants about topics such as the impact that close trusting client-agency relationships have on marketing performance, current and future levels of … Read the whole story

  • Where The Best Planned Ads Go Wrong

    In the social world we're living in today, the best algorithms can't help brands that fail to monitor the context in which they're ads … Read the whole story

  • Havas Reports 2015 Growth Of 5.1%; Revenue Tops $2 Billion

    The French holding company crossed the $2 billion annual revenue mark for the first time last year. Havas CEO Yannick Bollore attributed the positive … Read the whole story

  • The Simplicity Imperative

    An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added … Read the whole story

  • Y&R Helps Decking And Railing Maker Show Its Fashionable Side

    Developed by Y&R NY, the ads are designed to make Azek look like a high-end fashion brand, a first for any building products company, … Read the whole story

  • Checker's & Rally's Tells BK It's 'Time To Compare Wieners'

    While filled with double entendres, this big swinging wiener rumble is safe for work. Restaurant chain Checkers and Rally's has launched a campaign poking … Read the whole story

  • Lawmaker Proposes DTC Ad Moratorium

    Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a … Read the whole story