The survey quizzes participants about topics such as the impact that close trusting client-agency relationships have on marketing performance, current and future levels of … Read the whole story
Snapchat has signed a deal with Nielsen to provide marketers with digital ad ratings that will allow advertisers to glean just how many people … Read the whole story
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In the social world we're living in today, the best algorithms can't help brands that fail to monitor the context in which they're ads … Read the whole story
The French holding company crossed the $2 billion annual revenue mark for the first time last year. Havas CEO Yannick Bollore attributed the positive … Read the whole story
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An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added … Read the whole story
Developed by Y&R NY, the ads are designed to make Azek look like a high-end fashion brand, a first for any building products company, … Read the whole story
While filled with double entendres, this big swinging wiener rumble is safe for work. Restaurant chain Checkers and Rally's has launched a campaign poking … Read the whole story
Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a … Read the whole story
Strongbow Hard Cider announced Thursday the launch of its latest TV campaign starring actor Patrick Stewart. (See one of the ads here.) The new … Read the whole story
Group SJR, part of WPP’s H+K Strategies, a specialist in strategy, content creation and audience development, has appointed Christa Carone as COO. She’s also … Read the whole story
Sony has awarded media planning and buying duties for its music division in North America to Omnicom’s OMD, according to sources. In the U.S., the … Read the whole story
