-
by Richard Whitman, Columnist
Penning a bit of content marketing for itself, Woodland, TX-based Hallaron carries the torch, as many before it have, for, um, agencies against in-house … Read the whole story
-
by Richard Whitman, Columnist
Omnicom multicultural agency Dieste is out with an amusing internship recruitment video that takes the form of a robotic voice espousing the many ways potential … Read the whole story
COMMENTARY
by Rachel Pasqua, Op-Ed Contributor
Many interpret "Mobile First" to mean mobile only but this oversimplifies a complex concept. A more precise definition is 'placing initial strategic focus on … Read the whole story
by Larissa Faw
What separates the winners from the losers? There are several key factors why agencies most commonly don't hire an agency after the pitch, according … Read the whole story
by Steve McClellan
The agency said it will oversee all brand and promotion creative across media. Friendly's spent about $5 million on ads for the first nine … Read the whole story
by Larissa Faw
Keds is celebrating its 100th anniversary with a campaign that champions female empowerment with a new roster of tastemakers, including actress Allison Williams, singer … Read the whole story
by Steve McClellan
A new study from JWT and the Geena Davis Institute on Gender and Media comes as the film industry has been besieged with negative … Read the whole story
by Wayne Friedman
NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story
by Felicia Greiff
Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story