Mad Blog
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Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move in real space, so I started … Read the whole story
by Steve McClellan
That's according to a just-issued study by the Association of National Advertisers and Forrester, which found that while programmatic ad buying has grown sharply … Read the whole story
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by Richard Whitman, Columnist
Erwin Penland Co-Founder Joe Erwin has launched something called Erwin Creates, an entity that will support the Erwin Center for Brand Communications at Clemson … Read the whole story
COMMENTARY
by Jason Burby, Op-Ed Contributor
It's nice to know that a sharing economy has arisen, but how exactly does that affect our brand? We can learn that by forming … Read the whole story
by Laurie Sullivan
What happens to the Yahoo search engine if the company is sold and divided up piecemeal to companies and investors? One agency partner believes … Read the whole story
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by Joe Mandese
In a material development that could significantly improve the video advertising experience, AppNexus this morning unveiled new technology that reduces the latency of video … Read the whole story
COMMENTARY
by Lionel Knight, Op-Ed Contributor
These days most of the news media is besotted with Donald Trump. But over on the left there's a battle going on that's got … Read the whole story
by Larissa Faw
The campaign, from the hardware giant's new agency O'Keefe, Reinhard & Paul, leverages the signature "Ace is the place with the helpful hardware folks" … Read the whole story
by Larissa Faw
A new campaign for the Irish whiskey brand, timed to the upcoming St. Patrick's Day is designed to invoke the "fiery, adventurous spirit" of … Read the whole story
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by Amy Corr
Winter is the perfect season to indulge in copious amounts of comfort food and McDonald's in France launched an American Winter menu that features … Read the whole story
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by Amy Corr
RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. Rohn most recently … Read the whole story
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by Amy Corr
Rauxa was named agency of record for SteelHouse, a cross-device advertising solution for social, mobile, and display advertising. SteelHouse works with more than 400 … Read the whole story