MAD Agency Daily
Monday, March 7, 2016
  • Horizon Hires Carat's Sarah Baehr For Digital Investment

    Baehr will lead Horizon's digital activation team and facilitate strategic partnerships and processes "across the media marketplace and with key internal stakeholders." Read the whole story

  • WPP Reports 5.3% 2015 Organic Revenue Growth

    By comparison, Interpublic reported 6.1% organic revenue growth for 2015, while Omnicom Group reported 5.3% and Publicis Groupe reported 1.5%. WPP's reported billings were … Read the whole story

  • KBS Canada Cooks Up McCain Super Fries Campaign

    Two spots -- Date Night and Girls' Night -- showcase how simple ingredients can transform fries into a gourmet meal that can be served … Read the whole story

  • Havas Formula Wins Panda Express Social Media, PR Biz

    Overseen by its Los Angeles office, Havas Formula will expand the account beyond traditional public relations outreach to support Panda Express' LTO (limited-time offer) … Read the whole story

  • Study Finds Only 40% Of Digital Buys Going To Working Media

    Despite current concerns surrounding transparency issues such as fraud, non-human traffic and "viewability," demand-side budgets for programmatic ad technology are expected to expand, according … Read the whole story