by Steve McClellan
The SMG, ZO and Vivaki brands are all being retired. Steve King leads Publicis Media, while Tim Jones will head up operations for the … Read the whole story
by Steve McClellan
VML, which is part of WPP, takes over for Publicis -- which handled the account since 2009. The move comes after Wendy's appointed new … Read the whole story
by Steve McClellan
Madison is heading to Washington DC to take on the role of COO and Chief of Staff of the Human Rights Campaign, the LBGT … Read the whole story
by Larissa Faw
Spark and experiential agency Pearl Media are promoting Saturday's Nickelodeon Kid's Choice Awards by pranking children and then distributing these videos across social media. Read the whole story
by Sarah Mahoney
Finder.com reports that when it comes to shopping-while-sloshed, shoes are the No. 1 purchase, overall, as well as the top buy of woozy women. … Read the whole story
COMMENTARY
by Liane, Nadeau, Op-Ed Contributor
Talk about Programmatic TV has been exploding since it first emerged in 2014, not surprising since it boasts one of media's favorite buzz words. … Read the whole story
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by Richard Whitman, Columnist
Not long ago, Badger & Winter Founder Madonna Badger launched a video entitled #WomenNotObjects which pointed out how common the objectification of women is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Horizon Media became Blab's first agency partner to use the predictive company's data segments to build real-time conversation-based targeting as part of its programmatic … Read the whole story