The campaign, titled, "People Notice," centers on videos conceptualized in-house by DSC's eight-person creative agency team. The videos are designed to motivate DSC's three … Read the whole story

The WPP chief just received another big payout from the company's performance-based incentive compensation program known as LEAP. The windfall: 62.78 million British pounds, … Read the whole story

"This is such a widespread problem in the industry," says Moxie's Julia Cantor. "Influencer marketing is growing so fast, and many of these bloggers … Read the whole story

That question is at the heart of a new campaign from Saatchi & Saatchi in collaboration with CoolDown, Italy's national organization for people with … Read the whole story

The acquisition pairs Saatchi's CRM and direct marketing unit LIDA with MCD, which has offices in New York and Chicago. MCD will retain its … Read the whole story

The appointment comes after the insurance company parted ways with McKinney in February. The split came after a CMO switch at the agency last … Read the whole story

Each year SXSW is something of a crystal ball into the future. This year proved to be less about the next great app, and … Read the whole story