MAD Agency Daily
Monday, April 18, 2016
  • 3 Initiative Execs Depart To Join Horizon-Innocean Venture

    Three Initiative executives are jumping ship to join Canvas Worldwide, the joint venture media agency formed last year by Horizon Media and Innocean Worldwide. … Read the whole story

  • Omnicom Group CEO John Wren Takes Small 2015 Pay Cut

    Wren still had a nice year, with total compensation of almost $24 million, which was only down about $500,000 from his total take in … Read the whole story

  • Zen And The Art Of Motorcycle Marketing

    Saatchi & Saatchi's Team One recruited artist John Curran to craft a limited-edition set of Indian Motorcycle posters to help the brand draw potential … Read the whole story

  • Pocky Shares Happiness With Its First OOH Effort In U.S.

    Asian candy brand Pocky is raising awareness in the U.S. market with its first out-of-home effort, via a giant digital billboard in New York … Read the whole story

  • IAB To Hold Summit On UX And Ad Blocking Issues

    The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. Read the whole story