MAD Agency Daily
Thursday, April 21, 2016
  • Judge Rules On JWT 'Rape Joke' Video

    For the last six weeks both sides in the case have been arguing fiercely about whether recorded comments by former agency CEO Gustavo Martinez … Read the whole story

  • No Pasties Required: Uncensored Man Boobs Used For Self-Check Campaign

    Developed pro-bono by agency David Buenos Aires, the initiative points out how it's okay to show a man's boobs to talk about self-prevention, but … Read the whole story

  • New CEO and Top Creative For IPG's Campbell Ewald

    Agency President Kevin Wertz adds the CEO title while the agency has named Jo Shoesmith Chief Creative Officer, the first female CCO in the … Read the whole story

  • OKRP Lands Gildan Creative AOR

    Spokesperson Blake Shelton will continue to star in ads for the brand. Last year's "Epic Underwear" spot showcased his down-home personality and lack of … Read the whole story

  • 'Break-Free Advertising' Initiative Is Centerpiece Of Crackle's Upfront Push

    Under Crackle's break-free advertising plan, viewers will see only five spots per episode of any Crackle original series with 10 episodes, "instead of 300 … Read the whole story

  • You Get So Much When You Give

    Almost every agency I know has a volunteer program, and there's no shortage of humanitarian intention in our industry. We should all be proud … Read the whole story

  • Personalization Vs. Personal Relationships

    When you walk into a store and the store owner knows details about your life that he can use to personalize the experience, that's … Read the whole story