The campaign is running on YouTube and other social network channels. The core component is three ads that feature Paralympic athletes who overcome physical … Read the whole story
Simmons has signed a deal with Brady that will have him appear in a new campaign for the brand's luxury Beautyrest Black line of … Read the whole story
China is now the largest e-commerce market and the firm is bulking up on its e-commerce capabilities there with the acquisition. Research firm eMarketer … Read the whole story
Partially in reaction to the agency's media buyers professing dissatisfaction with TV's dwindling ratings and its seeming inability to adjust rates accordingly, Magna Global, … Read the whole story
Ad-blocking tool Adblock Plus announced it has surpassed 100 million active installations. (It's calling them users, but counts downloads on multiple devices as different … Read the whole story
The centerpiece of the integrated effort is the :60-second Forever Five TV spot that tells the story of Will Harris who is so fixated … Read the whole story
- COMMENTARY
My article last week, which referenced a study published by Group M, caused a minor firestorm. Joe Mandese, our "Capo di tutt'i capi" here … Read the whole story
- COMMENTARY
Twitter has been battling the federal government over its national security policies since at least 2014, when the company sued for the right to … Read the whole story
Dignity Health and its agency Eleven are celebrating National Stroke Awareness Month in May by raising awareness about the importance of understanding the signs … Read the whole story
With a new office in Playa Vista, Doner LA added five new creative positions, all reporting to Jason Gaboriau, executive vice president and executive … Read the whole story
The Cheeses of Europe Marketing Council, co-financed by the French Dairy Board (CNIEL) and the European Union, consolidated global creative work with Sopexa in … Read the whole story
