San Francisco-based digital agency Heat is opening up a New York office and has hired Tim Maleeny to run it as general manager and … Read the whole story
And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model. Read the whole story
Riley, who will join the agency in June, is a veteran marketing executive with 15-plus years of experience working in multiple industries and across … Read the whole story
To support the rollout of Nike's new line of performance eyewear for athletes, the brand partnered with ad agency Catch to handle campaign strategy, … Read the whole story
The Minneapolis-based Preston Kelly will develop an integrated brand campaign promoting the brand's 60 years of experience in the business. The agency will continue … Read the whole story
She will oversee all aspects of traditional and digital media planning and buying operations for the full-service agency and report to CEO Matt White. … Read the whole story
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
Pay no mind to the suggestion that the programmatic revolution has left creatives behind. Quite the contrary. Human touch is very much needed. Creativity … Read the whole story
While there will be billions of Internet-connected consumer things ranging from wearables to appliances, one of the most visible objects for marketers still will … Read the whole story
This feels like buying bottled air. Mundo Aventura is a popular theme park in Colombia that came up with an interesting way to make money. … Read the whole story
GSD&M hired Evan Walker as media supervisor, with a focus on social media. He will work across GSD&M clients like Southwest Airlines, Walgreens, Chipotle, … Read the whole story
Olson was named agency of record for Hisense USA, a subsidiary of global TV manufacturer, Hisense and higi, a retail, omni-channel community engagement platform. … Read the whole story