GroupM launched its inaugural Female Founders Forum today to introduce a number of women start-up founders specializing in content publishing and technology to its … Read the whole story
The study, from Optimal and Wells Fargo, claims that usage of ad blockers hit 12% last year and will hit 16% this year. By … Read the whole story
The new agency is being led by Christopher Bennett, who joined the company last year as director of innovation and creative media. He'll report … Read the whole story
That's right, the brand is repositioning around the notion that Orbit gum isn't just a breath freshener but a confidence booster. "We're reigniting the … Read the whole story
The agency will develop a digital engagement and donor recruitment strategy aimed at young men for the non-profit marrow donor organization. The assignment came … Read the whole story
The Chicago-based cross-cultural agency was tapped by the organization to develop strategies and programs that will engage more African Americans, Hispanics and Asian Americans … Read the whole story
- COMMENTARY
Mediapost's OMMA Programmatic forum held in New York City today brought together a panel to discuss the ways tech and creative can work together … Read the whole story
Soccer fans micro-chipped for easy access to games. Bottled screams. Let's launch! Read the whole story
CP+B LA added Rob Palmer and Mike McCommon as creative directors on the Infiniti global account. Most recently, Palmer was chief marketing officer/chief operating … Read the whole story
Following a review, Children's Mercy Kansas City named Doner as creative agency of record and Assembly to handle integrated advertising and media buying and … Read the whole story
