MediaPost Agency Daily
Wednesday, May 18, 2016
  • GroupM Showcases Female-Founded Startups

    GroupM launched its inaugural Female Founders Forum today to introduce a number of women start-up founders specializing in content publishing and technology to its … Read the whole story

  • Yet Another Study Claims Ad Blockers Will Decimate Ad Revenue; This Time It's $12 Billion by 2020

    The study, from Optimal and Wells Fargo, claims that usage of ad blockers hit 12% last year and will hit 16% this year. By … Read the whole story

  • Sprint Creates In-House Ad Agency

    The new agency is being led by Christopher Bennett, who joined the company last year as director of innovation and creative media. He'll report … Read the whole story

  • Chew Orbit, Be Confident

    That's right, the brand is repositioning around the notion that Orbit gum isn't just a breath freshener but a confidence booster. "We're reigniting the … Read the whole story

  • Space150 Lands Be The Match Digital Assignment

    The agency will develop a digital engagement and donor recruitment strategy aimed at young men for the non-profit marrow donor organization. The assignment came … Read the whole story

  • USTA Hires LimeGreenMoroch To Boost Multicultural Interest In Tennis

    The Chicago-based cross-cultural agency was tapped by the organization to develop strategies and programs that will engage more African Americans, Hispanics and Asian Americans … Read the whole story

  • Best Ad Blocker Solution: Better Ads

    Mediapost's OMMA Programmatic forum held in New York City today brought together a panel to discuss the ways tech and creative can work together … Read the whole story