by Steve McClellan
Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
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by Richard Whitman, Columnist
I mean, you really have to wonder what goes through a person's mind when they come up with a marketing promotion that calls for … Read the whole story
by Larissa Faw
As group vice president, head of marketing and communications, a new role at the agency, McDuffe will be responsible for accelerating the agency's go-to-market … Read the whole story
by Larissa Faw
Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm … Read the whole story
by Larissa Faw
Bedding company Saatva has kicked off its launch campaign (from agency Hyperbolous) for its new Zenhaven Mattress, made of "natural" latex tapped from rubber … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
A panel session at OMMA's Marketing Tech conference today, moderated by Alan Chapell, Principal, Chapell & Associates, featured a discussion among several agency executives … Read the whole story
COMMENTARY
by Joe Mandese
It may not get the attention that agency reviews like last year's Pitchapalooza might have gotten, but financial marketing giant JP Morgan Chase is … Read the whole story