MAD Agency Daily
Thursday, May 19, 2016
  • 21st Century Fox Splits Media Chores After Long Review

    Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story

  • Target's Social Guru Colleen McDuffe Heads To Rosetta

    As group vice president, head of marketing and communications, a new role at the agency, McDuffe will be responsible for accelerating the agency's go-to-market … Read the whole story

  • Latest Six-Pack Snack: The Ring Holder It Came With

    Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm … Read the whole story

  • 'Return To Nature' With Zenhaven And Sleep Tight Grasshopper

    Bedding company Saatva has kicked off its launch campaign (from agency Hyperbolous) for its new Zenhaven Mattress, made of "natural" latex tapped from rubber … Read the whole story

  • Is Search Dead?

    Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a … Read the whole story

  • How Companies Can Optimize Their Content Marketing Efforts

    A panel session at OMMA's Marketing Tech conference today, moderated by Alan Chapell, Principal, Chapell & Associates, featured a discussion among several agency executives … Read the whole story

  • Forget Agency Reviews, The Hot New Client Pitches Are DMPs

    It may not get the attention that agency reviews like last year's Pitchapalooza might have gotten, but financial marketing giant JP Morgan Chase is … Read the whole story