MediaPost Agency Daily
Wednesday, May 25, 2016
  • PHD Boards Carnival, Consolidates $100 Million+ In Media

    The Carnival review was designed to consolidate its paid media strategy development and execution across its global cruise brands. The firm had indicated that … Read the whole story

  • OMG! Agency Kickbacks Could Lead To Jail Time!

    If Business Insider's take is any indication, all hell is going to break loose next month after the release of an ANA report on … Read the whole story

  • Ecuadorian Regime No Fan Of Free Speech

    The Mexico office of the Publicis-owned agency has teamed with 4pelagatos, an independent journal in Ecuador, to create MashiMachine, a new interactive video platform … Read the whole story

  • Go Green: Geometry Global Teams With MSU On New Shopper Marketing Course

    Created and taught jointly by members of both organizations, the course combines face-to-face teaching with remote learning. It is currently available to students at … Read the whole story

  • Naja Touts #NudeForAll Lingerie

    Developed with agency Badger & Winters, a campaign to promote the new line of lingerie features 10 "real" women whose success stories are positioned … Read the whole story

  • Westward Ho--Direct Agents Heads to Los Angeles

    Direct Agents is expanding from its New York City headquarters to open the digital marketing shop's first West Coast office in Los Angeles. It … Read the whole story

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't

    Marketers love Malcolm Gladwell. They love his pithy, reductionist approach to popular science: his tendency to sacrifice verity for the sake of a good … Read the whole story