Mad Blog
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Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up … Read the whole story
by Steve McClellan
Agency veterans Doug Hecht and Chuck Phillips have created a new app called Lymber that they believe will do for the fitness business what … Read the whole story
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by Richard Whitman, Columnist
The firm has recommended that WPP shareholders approve Sorrell's 70 million pound ($102,635,050) compensation package for 2015 when they hold their annual meeting on … Read the whole story
COMMENTARY
by Luciana Gomez
Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple … Read the whole story
by Steve McClellan
As more attention and resources are being directed toward cross-device marketing campaigns, GroupM advanced TV unit Modi Media is aligning with Innovid the video … Read the whole story
by Larissa Faw
Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel … Read the whole story
by Larissa Faw
WPP's Geometry Global Toronto and sibling shops Ogilvy & Mather, Neo@Ogilvy and OgilvyOne and PR firm Neat Marketing Communications are introducing the first-ever, agency-led … Read the whole story
by Larissa Faw
The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's … Read the whole story
by Tanya Gazdik
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
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by Amy Corr
Everyone's a critic -- and also has the ideal ad campaign for brand XYZ somewhere in the back of their minds. Johnsonville decided to … Read the whole story
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by Amy Corr
LAPIZ tapped Luciana Cani as senior vice president, executive creative director, overseeing the agency's creative team. Cani will lead creative output for clients that … Read the whole story
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by Amy Corr
VBP Orange, the customer experience unit of Venables Bell & Partners, was named agency of record for One Medical. The agency will create brand … Read the whole story