MediaPost Agency Daily
Friday, May 27, 2016
  • Lymber Up: Agency Vets Out To Revolutionize Fitness Biz

    Agency veterans Doug Hecht and Chuck Phillips have created a new app called Lymber that they believe will do for the fitness business what … Read the whole story

  • Investment Advisory Firm Gives Thumbs Up to Martin Sorrell's $106 Million Pay Package

    The firm has recommended that WPP shareholders approve Sorrell's 70 million pound ($102,635,050) compensation package for 2015 when they hold their annual meeting on … Read the whole story

  • Why Hispanic Agencies Are Fading

    Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple … Read the whole story

  • GroupM's Modi To Use Innovid Video Platform To Deliver Client Content

    As more attention and resources are being directed toward cross-device marketing campaigns, GroupM advanced TV unit Modi Media is aligning with Innovid the video … Read the whole story

  • Welcome To The 'Hotel Tacoma'

    Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel … Read the whole story

  • WPP Rallies For Mercy Ships Charity

    WPP's Geometry Global Toronto and sibling shops Ogilvy & Mather, Neo@Ogilvy and OgilvyOne and PR firm Neat Marketing Communications are introducing the first-ever, agency-led … Read the whole story

  • Preston Kelly's 'Loony' New Cider Campaign

    The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's … Read the whole story

  • Johnson & Johnson Struggles With Brand Image

    "The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story