In response to demand from its own clients in the wake of the K2 media buying practices report, media and marketing consultant ID Comms … Read the whole story
Electrolux North America has announced an agency review "to better align with changing consumer behaviors and position the company at the forefront of marketing … Read the whole story
Grupo Gallegos is naming Dave Damman as the agency's new chief creative officer and co-president, effective July 18. Andrew Delbridge, Grupo Gallegos' current chief … Read the whole story
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
The incumbent was PHD Worldwide. Hi-gloss will be responsible for developing media strategies, media buying and planning, as well as content partnerships with U.S. … Read the whole story
The beverage brand is launching a new campaign the focal point of which is a new app, developed by Ogilvy & Mather that helps … Read the whole story
Content marketing platform Olapic is rolling out a global rebrand and positioning designed to create a more sophisticated identity in the evolving social media … Read the whole story
- COMMENTARY
In the future, the real divide will be between agencies that buy as principals and resell and those that provide truly impartial advice on … Read the whole story
Hamburger honey might have a nice ring to it, but chances are you wouldn't buy a jar of honey that was made from beef. … Read the whole story
Allen & Gerritsen hired Pete Valle as a group creative director and Marie Rockett as an associate creative director. In addition, Chris Lee was … Read the whole story
New Haven-based GEM Advertising was awarded digital work for the Shubert Theatre. The agency will redesign the theatre's website and is timed with a … Read the whole story
